Founder of ENTIA · PrecisionAI Marketing OÜ
Fernando Vilches is an entrepreneur, founder of ENTIA and a specialist in artificial intelligence infrastructure, with a career built across marketing, digital advertising, technology and business. He works at the intersection of AI, data infrastructure and digital economic models, with more than two decades observing from the advertiser's side how the Internet organised the relationship between companies, audiences and platforms around the click.
At ENTIA he studies how language models and agents are transforming that model: they no longer send traffic, they access, interpret, synthesise and decide on the basis of information infrastructures maintained by third parties. His work combines market vision, product design, machine-first telemetry and infrastructure building to understand and govern that transition. He leads ENTIA from Madrid.
